One change I think that most people can agree on is that AI will most likely start to impact people whether you want it to or not. This goes for those of us in the marketing profession as well. It is already largely used for market research and creating reports about the state of various industries or marketing sectors because of its efficiency. But don’t fret, AI won’t be taking over your job yet, but someone who knows how to utilize AI might, though, so getting ahead of the curve might give you an advantage.
AI is great at tasks that require high IQ capabilities: data analysis, pattern recognition, complex problem solving, but AI lacks empathy, creativity, and critical thinking which all go into human innovation, this is how we got AI to begin with, it didn’t just create itself.
Is AI a result of changes in human behavior or technology or both?
Of course, this is my opinion, but it is a result of both human behavior and technological advancement. It is human nature to innovate; to move forward, innovation is the byproduct of creativity, and creativity is paramount to human development. This is true in all aspects of our lives; if we don’t change and move forward, it can lead to cultural stagnation, social unrest, and loss of cohesion. While change can be difficult, it is necessary for growth. Which brings us back to AI.
How AI is Changing What We Do
AI is Changing how we do things. While it already helps with routine tasks by streamlining operations, it also helps businesses free up their Human Resources for other strategic activities.
Real world Applications of AI:
•Credit Scoring
• Real-Time Fraud Detection
• Compliance Monitoring
• Managing Patient Records
• Inventory Forecasting
• Supply Chain Optimization
• Customer Segmentation
• Campaign Optimization
• Data Analysis
Content Creation
Another space in Marketing that we are seeing AI used in is content creation. Although I doubt that AI will cancel out content creators for social media marketing because of one distinct problem; it isn’t human.
There are distinct differences when you compare content that is the direct result of human writing compared to AI generated writing. AI gathers its information from online sources, and you know what they say about the internet, not everything is 100% truth. You still have to weed through everything to make sure content is accurate. Also, AI-generated content may do a marvelous impression of human writing but it lacks the depth and emotional intelligence of content written by humans. So you don’t have to say good-bye to your jobs just yet.
This tool is extremely useful. It can assist you in creating more engaging content, overcome writer’s block, and improve your writing mechanics. This way, you won’t sound like someone who skipped grammar lessons in school.
Data Protection and AI
But really, AI is helping to enhance how people do business but there are still huge hurdles to overcome, one of the biggest issues is data privacy and security issues. When AI models are trained their information is extracted from the Internet which can contain personal data, which can put that information at risk. Also, with new regulations that are being implemented around the world in regards to data protection, the use of AI may earn companies some large fines if they don’t ensure fair and safe use of AI models. So this is one area that still needs a lot of work to make sure people’s rights aren’t violated.
Conclusion
It’s clear that AI is changing the game in many fields, including marketing. While this technology offers fantastic tools for data analysis and streamlining tasks, it can’t replace the essential human qualities like creativity and emotional understanding. Instead of seeing AI as a competitor, we should view it as a helpful ally that can boost our efforts and allow us to focus on what truly matters—building genuine connections with people. As we navigate this changing landscape, it’s important to find a balance between harnessing AI’s potential and relying on our unique human skills. By staying adaptable and open to new learning, we can thrive in a world where AI plays an increasing role but doesn’t overshadow what makes our work uniquely human.
References:
Alves, C. (2025, August 8). 8 emerging trends CMOS need to watch: What’s next in content marketing. Search Engine Journal. https://www.searchenginejournal.com/trends-cmos-need-to-watch-in-content-marketing/550147/
Brito, M. (2021, January 12). To innovate is human. Maria Brito. https://blog.mariabrito.com/articles/2021/1/4/to-innovate-is-human
Dibbly. (2025, January 15). Ai vs. human creativity: Examining the differences and similarities. https://dibbly.com/ai-vs-human-creativity-examining-the-differences-and-similarities/
Luna, J. C. (2024, September 5). The role of AI in Technology: How Artificial Intelligence is transforming industries | datacamp. Datacamp.com. https://www.datacamp.com/blog/ai-in-technology
Pangaea. (2025, June 23). AI-Powered Data Automation. Pangaea X. https://www.pangaeax.com/2025/02/04/role-of-ai-in-data-task-automation/
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